SEO & Compliance Guides
Expert guides covering SEO strategy, keyword research, backlink analysis, AI optimization, and EU accessibility compliance.
25 EU institutions tested for accessibility — how they score
In April 2026 we ran the same comprehensive audit on 394 EU public- and private-sector homepages. The 25 EU institutions scored a median of 67/100, and none reached our pass mark of 80.
Read the researchAI & GEO: Optimizing for AI-Powered Search
What AI search assistants actually need from a website — crawler access, indexing and snippet permission — which AI crawlers to allow in robots.txt, what llms.txt and structured data do and do not do, and figures from our study of 4,645 EU websites.
Read MoreHow to Write an Annex V Declaration
What Article 13 and Annex V of the European Accessibility Act require service providers to publish, how it differs from a product’s EU declaration of conformity, a practical structure for an EAA accessibility statement, where to publish it and how to keep it current.
Read MoreBacklink Analysis: Building a Stronger Link Profile
A practical backlink audit with free data: what Search Console’s Links report shows, how to judge referring domains and anchor text, what Google’s link spam policy forbids, when (rarely) to disavow, and how to earn links without schemes.
Read MoreCompetitor SEO Analysis: Spy, Compare, Outrank
A free, repeatable method for competitor SEO analysis: find who really ranks for your searches, compare authority, keyword and content gaps and technical health, and decide which gaps are worth a page — with real outputs from RankProof's tools.
Read MoreHow to Run a Complete SEO Audit
A practical order for a technical SEO audit — crawling and indexing, on-page signals, duplicates, mobile, speed for real visitors, structured data and links — with Google’s own documentation and a real audit of our homepage.
Read MoreEAA Compliance Checklist for Websites
A practical EAA checklist for websites: the WCAG 2.1 AA checks that matter most, the journeys to test end to end, documents and media, the Annex V information, disproportionate-burden records and a routine to keep it all current.
Read MoreEAA Penalties and Enforcement
How the European Accessibility Act is enforced: what Article 30 requires of penalties, who checks services, verified penalty ranges in Germany and Ireland, what a complaint leads to, and what to keep ready if an authority asks.
Read MoreEAA vs WCAG: Understanding the Difference
How WCAG, EN 301 549 and the European Accessibility Act fit together, what the Act asks for beyond WCAG, what changes with WCAG 2.2 and EN 301 549 v4.1.1, and what automated tests can and cannot prove.
Read MoreKeyword Research Strategy: From Discovery to Ranking
How to build a keyword list you can actually rank for: seed terms from your own data, honest demand and difficulty checks, intent read from the results page, and grouping searches into pages — with real results from RankProof's keyword tools.
Read MoreWhat is the European Accessibility Act?
What the European Accessibility Act (Directive 2019/882) is, who it applies to, which products and services it covers, what it requires from websites and apps, how it is enforced, and where to start — with figures from our study of 3,754 EU homepages.
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